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KARACHI: The book ‘Digital Pakistan’ by Dr Imran Batada was launched at the Institute of Business Management (IoBM), Karachi on Saturday.
The book offers a complete guide to digital media for policy makers, industry professionals and students to move forward, transform and contribute to Pakistan’s GDP. Dr. Ishrat Hussain, former Governor of State Bank of Pakistan was the chief guest on the occasion.
Fahd Haroon, Special Assistant to the Prime Minister on Public Communication and Digital Platforms, also attended the event.
Haroon has extensive experience in holding government offices covering a wide range of strategic, media and public relations domains.
Dr. Imran Batada, a respected professional whose career spans over 20 years both locally and internationally, currently serves as Chief Technology Officer and Director of the Center for Information Technology (CIT) at IoBM.
Speakers at the book launch ceremony greatly appreciated his efforts in writing the book which presents a comprehensive view and insight on how to best utilize digital media in Pakistan.
The panelists were of the view that digital media is the future. This book will provide a roadmap for industry leaders, policy makers, and especially students and freelancers to expand their mental horizons regarding the nature and operation of digital media and how to best utilize its various elements for personal and professional growth. The book is one of many books published by IoBM.
The guests appreciated how IoBM helps its faculty members in the book publishing process.
In his welcome address, Talib Karim, President of IoBM said, “This year IoBM launched two books. The first was by Dr. Shahida Wizarat, launched in February. Dr. Imran Batada’s book is the second in the series.
Dr. Imran has done an outstanding job in initiating IoBM to have a paperless environment. We are in the process of developing campus management software and he has successfully initiated a Diploma in Digital Marketing at IoBM primarily to facilitate freelancers. This book is a collection of his articles over many years.”
The Chief Guest, Dr. Ishrat Hussain, in his speech expressing his views said, “I admire his efforts in compiling his articles in book form. Reading books has become a rare activity. We have become captive readers of 14 words. We should devote time to reading articles and understanding their content. Bringing articles on different subjects in one book is a commendable step. I congratulate Talib Karim for supporting this project.”
Fahd Haroon also praised the book and said, “This work by Dr. Imran is a timely and important contribution to the ongoing discussion on digital Pakistan. Digitization has the potential to revolutionize our business and communication while providing the opportunity to connect with people from all over the world. As public office holders, it is our duty to ensure that digital platforms are used for strict activities.”
While talking to the media, Dr. Imran Batada said, “The book, Digital Pakistan, highlights the importance of digitization for the future of Pakistan.
We need to embrace digitalisation, invest in our digital infrastructure and build an ecosystem that drives growth, innovation and prosperity.
Copyright Business Recorder, 2023
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