KARACHI: (Web Desk) for her efforts to ensure greater gender equality, women’s empowerment and education in the platform “LRPO Empowering The Salon Community” at an event held in Paris.
Received the prestigious GEEIS-SDG trophy from the Arborus Endowment Fund.
Introduced at the European Economic and Social Council in Brussels in 2010, the GEEIS label evaluates and identifies primary companies and their subsidiaries with a proactive approach to gender equality, which have implemented effective tools to manage their gender equality policy.
The trophy focuses on gender equality as a driving force behind the achievement of the United Nations Sustainable Development Goals, specifically SDG5) on equality between women and men.
L’Oréal Pakistan has been awarded for its innovative empowerment project by the L’Oréal Pakistan Professional Academy, which has played a dynamic role in the evolution of the local salon industry over the past 13 years.
By partnering with salons that use L’Oréal Professional products, salon staff benefit from professional training provided by L’Oréal professional hair experts. The program focuses specifically on the training and development of these women. There are those who have expressed a desire to become hair stylists, but do not have the means to access such an education.
By providing access to education and training, L’Oréal Professional Pakistan Academy has succeeded in making 7,500 women financially independent, who can now support themselves and their families.
Commenting on the award, L’Oréal Group Global DE&I Head Margaret Johnson Clarke said, “The L’Oréal Professional Products Academy in Pakistan is an outstanding initiative that embeds the expertise that has been a hallmark of our business since its inception. hairdressing. Empowering women through salon training is part of how we create the beauty that moves the world.”
Qavi Nasser, Manager of L’Oreal Pakistan, commented on this success and said:
L’Oréal Pakistan is delighted with the global recognition of its work for and empowerment of the community. This is an important honor that reflects our commitment to equal opportunity within our organization and beyond. Through the PPD Academy, we aim to continue to inspire women to fulfill their dreams and become an integral part of the country’s economy.”
At the event in Paris, Arbrorus representative Cristina Lunghi said:
“I am delighted to see that these trophies, presented in 2019 at the headquarters of the United Nations in New York, encourage companies bearing the GEEIS mark to pave the way for a new social project that brings equality between women and men and men. to solve all critical issues that urgently need to be solved, and are also covered in the UN SDGs”.
GEEIS is a European and international label for gender equality and inclusion. The GEEIS-SDG trophy aims to make gender equality among private and public decision-makers and society in general a central pillar of any systemic and strategic approach to achieving the goals of sustainable development. To create awareness about the importance of doing